Host Company: ExactTarget
Current Company: TKB Consulting
After graduating from Indiana Wesleyan University in 2009 with a degree in Marketing and Business Administration, Teresa Becker Weirich decided to take a less traditional career path. She decided to join Orr Fellowship. Teresa would later see that her decision to become an Orr Fellow was just the tipping point of her successful journey.
Teresa was an Orr Fellow at ExactTarget (now Salesforce). Upon completing her two years with the Fellowship, Teresa decided to stay with there for a few more years. While at ExactTarget she had the opportunity to hold various roles, including Global Marketing Manager, Manager of Global Market Expansion, and Regional Marketing Manager which took her to Australia. After her time there, Teresa went to work at hc1.com as the Director of Marketing. She now owns her own business, TKB Consulting.
Teresa said that through the Fellowship and during her time at ExactTarget she “was able to take on incredible projects and truly own them top to bottom.” In Australia she helped to build and lead a brand new marketing team. Later she also worked with the global office marketing team to expand Salesforce’s operations into Japan. During her time at hc1.com she helped to double the size of their marketing team in under a year while redesigning and launching a new website.
When reflecting on her time as an Orr Fellow, Teresa said, “I was able to build incredible relationships and was instantly given credibility because of the Orr Fellow name. In addition, I made lifelong friends from those in the classes surrounding me – we all helped each other succeed and we had a blast in the process. It’s amazing to see how everyone is excelling today in their own ways.”
You can now find Teresa working for herself as she continues to grow her business and make a huge impact on the technology community across Indianapolis. TKB Consulting is a business-to-business SaaS marketing consultancy that works with companies to build infrastructure and create processes that achieve real results and real revenue. She has worked with companies such as BlueBridge, High Alpha, PactSafe, Zylo and many others. Moving forward, Teresa plans to continue consulting and hopes that she will grow a team that is able to accomplish much more in terms of marketing and execution for her clients.